Analytics with Google Tag Manager

Nabooki provides the capability to incorporate a unique tracking ID to be integrated into the booking widget. To effectively capture website visitor data and additional statistics, it is necessary to set up Google Tag Manager in conjunction with Google Analytics or another compatible third-party analytics tool. 

This feature allows for the utilisation of a custom tracking ID; however, it is important to note that all triggers and metrics will be managed through third-party tools separately.

For conversion tracking, Nabooki uses a defined URL structure in the booking widget that starts with the URL structure below, followed by a unique tokenized string. By utilising the start of the URL structure below for each of the key steps, you can track conversions, and optionally user drop-off points.

Booking Completed: https://services.nabooki.com/booking/step5
Payment Step (if enabled):  https://services.nabooki.com/booking/payment
Checkout Step: https://services.nabooki.com/booking/step4

You will be requiered to utilisie or create your own Google Tag Manager account and provide the identifier in the field provided by going to Add-ons > Google Tag Manager.

Please note: This is an advanced feature that is not supported beyond the initial integration provided.

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