Reserve with Google: Guidelines for selecting a valid category for your Google Business Profile

In today’s digital landscape, a properly listed business on Google significantly boosts visibility and directly enhances booking capabilities. "Reserve with Google" lets customers easily make reservations or book appointments through your Google Business Profile. For this feature to be activated and operate effectively, accurately categorising your profile is essential. This guide outlines how to correctly assign categories to your business profile, ensuring it aligns with your offerings and meets online booking requirements.

Whether setting up a new profile or updating an existing one, follow these steps to maximise your business's presence on Google.

Google Business Profile

Your primary category should describe your business as a whole and it should be specific. 

To choose your primary category for your Google Business Profile:

1. Login to your Google Business Profile. 

1. Navigate to www.google.com/business
2. Click “Sign in” or “Manage now.”
3. Log into your Google account.
4. You will have access to your Google business page as well.

2. Select Edit profile

3. Under Business category, choose a primary category from the dropdown menu when you begin to enter your category.

If the category you want isn't available, select a more general category that still accurately describes your business.

Supported Merchant Types

Please note: This is not an exhaustive list and may change at any time.

Vertical	Business Categories (Not Exhaustive)	Not Enabled (Exceptions)
Beauty	Hair Salon, Laser Hair Removal, Make Up, Barber Shop, Beauty Salon, Tattoo Salon, Nail Salon, MedSpa
Care	Senior Care, Child Care, Day Care, Adult Day Care
Education	Vocational Training School, Beauty School, Education Center, Gymnastics Center, Dance School, Tutor, Golf Instructor, Aerobics Instructor	Bilingual School
Healthcare*	Doctor, Dentist, Medical Spa, Alternative Health Practitioner, Physical Therapist	Emergency Department
Home Services	Carpenter, House Cleaner, Roof Services, Electrician, Plumber, AC Contractor, Appliance Repair, Landscaper
Pet	Pet Care, Breeder, Dog Trainer, Pet Groomer, Animal Hospital, Animal Rescue	Pet Shop
Professional Services**	Lawyer, Wedding Planner, Photography Studio, Accountant, Wedding Venue, Advertising Agency, Phone Repair	Government
Transportation	Parking, Taxi, Transportation Service
Vehicle	Auto Repair, Auto Detailing, Tire Shop, Collision Repair, Dealership Service Centers, Car Wash	Used Car Dealers, Dealerships
Wellness	Gym, Fitness Center, Yoga Studio, Massage Therapist, Massage Spa, Day Spa, Personal Trainer

*Emergency departments are not supported, nor are other emergency appointment types at other facilities.
**Financial related Professional Services (ex: Accountant, Tax) are enabled only in the US and Canada at the moment.

For those who don't want to link to the booking page or change their primary category, Google recommends creating a second Google Business Profile listing. 

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