Reserve with Google: Guidelines for selecting a valid category for your Google Business Profile

Reserve with Google: Guidelines for selecting a valid category for your Google Business Profile

In today’s digital landscape, a properly listed business on Google significantly boosts visibility and directly enhances booking capabilities. "Reserve with Google" lets customers easily make reservations or book appointments through your Google Business Profile. For this feature to be activated and operate effectively, accurately categorising your profile is essential. This guide outlines how to correctly assign categories to your business profile, ensuring it aligns with your offerings and meets online booking requirements.

Whether setting up a new profile or updating an existing one, follow these steps to maximise your business's presence on Google.

Google Business Profile

Your primary category should describe your business as a whole and it should be specific. 

To choose your primary category for your Google Business Profile:

1️⃣ Login to your Google Business Profile. 
  1. Navigate to www.google.com/business
  2. Click “Sign in” or “Manage now.”
  3. Log into your Google account.
  4. You will have access to your Google business page as well.

2️⃣ Select Edit profile



3️⃣ Under Business category, choose a primary category from the dropdown menu when you begin to enter your category.

If the category you want isn't available, select a more general category that still accurately describes your business.




Supported Merchant Types

Alert
Please note: This is not an exhaustive list and may change at any time.

VerticalBusiness Categories (Not Exhaustive)Not Enabled (Exceptions)
BeautyHair Salon, Laser Hair Removal, Make Up, Barber Shop, Beauty Salon, Tattoo Salon, Nail Salon, MedSpa
CareSenior Care, Child Care, Day Care, Adult Day Care
EducationVocational Training School, Beauty School, Education Center, Gymnastics Center, Dance School, Tutor, Golf Instructor, Aerobics InstructorBilingual School
Healthcare*Doctor, Dentist, Medical Spa, Alternative Health Practitioner, Physical TherapistEmergency Department
Home ServicesCarpenter, House Cleaner, Roof Services, Electrician, Plumber, AC Contractor, Appliance Repair, Landscaper
PetPet Care, Breeder, Dog Trainer, Pet Groomer, Animal Hospital, Animal RescuePet Shop
Professional Services**Lawyer, Wedding Planner, Photography Studio, Accountant, Wedding Venue, Advertising Agency, Phone RepairGovernment
TransportationParking, Taxi, Transportation Service
VehicleAuto Repair, Auto Detailing, Tire Shop, Collision Repair, Dealership Service Centers, Car WashUsed Car Dealers, Dealerships
WellnessGym, Fitness Center, Yoga Studio, Massage Therapist, Massage Spa, Day Spa, Personal Trainer
*Emergency departments are not supported, nor are other emergency appointment types at other facilities.
**Financial related Professional Services (ex: Accountant, Tax) are enabled only in the US and Canada at the moment.



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